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AUGUST 27, 2007



BioNovix™, Inc. Premieres Scientifically-Based,
Life Changing Bio-Technologies

Official September Corporate Launch in Phoenix
Promotes Unique Wellness Products

BioNovix™, Inc., will celebrate the launch of two new scientifically supported consumer health products during their official company launch convention at the Hyatt Regency, September 21-22 in Phoenix, Arizona. Scientifically tested and patented products will be exhibited at this premiere event, which will include presentations from the BioNovix team's top executives Fred Auzenne, CEO and President and Eric Kuhrts, Chairman of the Board and Chief Science Officer. Also presenting will be nationally known motivational speakers, including former Fox Late Show host Ross Shafer, financial advisor and investment planner Jeff Young, and best selling wealth-building author Loral Langemeier.

BioNovix™ one-of-a-kind products, MeridiumXN™ (liquid formulation) and Wellness Index Test™ (Urine Test) capitalize on the growing trend of consumers wanting to take responsibility for their health and wellness. The Wellness Index Test™ provides an accurate assessment of wellness by measuring the level of isoprostanes ( byproducts of free radicals that are considered a key biomarker of health ) in a person's system through a urine sample. MeridiumXN™ is a novel patented nutraceutical product that reduces isoprostane levels by consuming it through a cold beverage or capsule form. Consumers are now turning to natural and healthy products, and are spending over $68 billion dollars each year in this category.

Relatively unheard of just a decade ago, the term "antioxidant" is now used as regularly by the average American as "cholesterol" or "fat-free." Consumers know that free radicals are bad for their health and that antioxidants fight them, so they're gobbling up antioxidant-rich foods and taking antioxidant supplements. The only problem with this approach is that it is based entirely on faith.

How can people know for sure that their efforts are working?

BioNovix™ Inc. has the answer. The consumer health products company has developed a groundbreaking Wellness Index Test™, which assesses how active free radicals are in a person's system by measuring levels of isoprostanes. The Wellness Index Test is an at-home test strip, which will enable people to measure their isoprostane levels at home with minimal time, expense and invasion of privacy. The BioNovix™ Home Results Wellness Index Test™ is currently in the final stages of development and should be available nationwide in late 2007.

For those people whose isoprostane levels are too high, BioNovix™ has an easy, verifiable solution:

MeridiumXN™, an antioxidant antidote to metabolic stress or metabolic syndrome. Metabolic Syndrome is a state of unhealthiness that is characterized by certain metabolic risk conditions in your body. When your body is in a persistent state of Oxidative Stress (Oxidative Stress is the damage done to human tissues by free radicals, that is the precursor to many diseases), then you start developing symptoms that alter your metabolic health. Once chemically altered with in the body, you develop Metabolic Syndrome.

BioNovixMeridiumXN™ contains a proprietary bioactive compound called xanthohumol, extracted from hops blossom, which dramatically reduces isoprostane levels. In fact, a pilot study on MeridiumXN™ found that human subjects who took the product for three weeks experienced an average 36 percent drop in their isoprostanes. The best part about MeridiumXN™ is that consumers can know exactly how well it's working by testing their isoprostane levels regularly with the Wellness Index Test™.

Those attending the BioNovix™ Inc. official corporate launch event will have opportunities to visit with the distinguished management team, which boasts individuals with decades of experience in the pharmaceutical industry, science industry, and network marketing industry, and will have ample networking opportunities with colleagues from around the country. The convention will include a Gala Awards Dinner, which will recognize the company's top-performing Independent BioNovix Consultants (IBC's). Visit: www.bionovix.com for event information.

For more information about the BioNovix™ visit www.bionovix.com or contact Bonnie Carroll of Christie Communications, Inc. by phone at 805-962-1347 or email bcarroll@christiecomm.com.

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